PIERRE & VACANCES
China, 2021- 2024
Since 2016, Pierre & Vacances / Center Parcs have entered the Chinese market with local partners to design and open as many as 2 or 3 resorts every year, under 2 brands : Sunparks (equivalent to Center Parcs in Europe) and Pierre & Vacances. Many sites are identified and projects under way.
Local PVCP head office is in the lead to contextualize, and assist local developers in defining the products and monitoring the project & execution phases. MLF and soon C&I provide back up expertise and know-how on demand.