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 our story 

An award winning studio with 30 years+ of international experience in eco-friendly leisure development.

Studio Concepts & Innovations is an award-winning consultancy  & design company integrating master planning, creative direction and innovations, led by founder Michel Linet-Frion.

"I have been doing this for over 30 years worldwide, linking  to a large variety of local leisure trends and behaviors that have forged my solid experience in designing or leading creatively projects around the world, in Europe, Asia, Americas and Middle East".

our philosophy

It's all about creativity & storytelling 

It’s not only about what we do, it’s also about how we do it.


It’s not about proven recipes,

it’s about reinventing recipes with proven know-how, so as to trigger imagination, go beyond our guests expectations so as to stay market leaders. 

Great designs are unique, tailored to each context.

Leisure needs to be people-centered, not globalized.

It’s being happy together & about personal emotions, not rationality!


our approach

We create unforgettable leisure experiences

Our leisure approach is constantly changing, taking in account consumers in today’s ongoing world, evolving technology, unpredictable happenings.

Never stop on something, always question what’s next, we call it the quest for success.

​ Our main attention is to trigger imagination, to help you become  & stay front-runners in your field.


We have developed our own style, based on that we want to make people happy, to give them the opportunity to disconnect from their daily life and reconnect with those they’ve chosen to come to our destinations with.


Often Nature is part of the recipe: 

we care for it, like she cares for us.



What's more fragile than an idea?

Michel is an award-winning French architect, with international experiences currently living in Paris.


He drifted away from classic architecture into the Leisure and Entertainment industry for more than 30 years with worldwide renowned key players such as: Walt Disney Imagineering,

Parc Astérix, Grévin & Cie, Compagnie des Alpes and Pierre & Vacances-Center Parcs, among others.


His international experience, and never-ending personal attraction for “traveling to discover” have given him deep insight into a wide variety of local culture and atmospheres around the world. This diversity of experiences gave him a very specific blended approach to the guest experience: staging it based on storytelling & authenticity above all.  

"I am very keen to coach our designers with this in mind but I'm also constantly revitalized by bench marking everything I can to keep our concepts as attractive as possible, as innovative as they should be to stay front runners." 

Photo credit @Alexander Mc Tyre

Awards recipient

Our leader has proudly contributed in 4 projects

that have received 4 Awards from

the Themed Entertainment Association

·       Space Mountain in Disneyland Paris (1996)

·       L’Oxygénarium in Parc Astérix (1999)

·       Le Nautibus in Aquarium de St Malo (2001)

·       Center Parcs Bois aux Daims eco-resort (2017)

Michel Linet-Frion has personally received from the T.E.A. the Peter Chernack Distinguished Service Award (2019)

The press speaks about Michel!

  • BLOOPLOOP: Michel Linet-Frion reflects on a unique career in the attractions industry - Read More

  • EUROAMUSEMENT - A new Studio - Read More

  • INPARK : The French connection: Meet Michel Linet-Frion - Read More

  • TOURISME ESPACE : La ferme des enfants par MLF - Read More

  • LE QUOTIDIEN DU TOURISME - Center Parcs Recompense - Read More

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