MASTER PLANNING
Theme parks
Multiple locations
1995-2020
The Projects
Theme parks need to evolve, new attractions are built every year to incite guests to come back.
When creating or updating the master plan, we want to make sure that it keeps functioning, as every detail is important: how long the routing is, how visible is each attraction, which shop & restaurant should be included, how are the queue lines handled, are there enough services and are they well spread out, where is he next evolution going to be.
But almost most important, is the story line still clear, and are the new sub stories making sense and reinforcing the park’s original theme?
Our Role
Initial definition & programming studies, Creative Direction & project management from concept to execution.
Reference Projects
Parc Astérix and other Grévin & Cie sites from 1994 to 2005
New Center Parcs resorts 2005 to 2020