The Projects
The New Generation concept for Center Parcs Leisure resorts after the purchase by Pierre & Vacances group. Depending on size and location, they include all/some of the concepts Center Parcs has redefined : Green Dome , Aqua Mundo, Children's Farm & Indoor Play center, Forest Lodge, Nature Spa, Ze Place for teens and a full outdoor leisure center.
my Role
As Creative & Innovation Director within the Development Department, contribution to redefinition of the concept all together (functional programs & creative briefs), then project by project assemble the adequate project team and coach the design until ready for execution, + follow up during execution to make sure no deviance occurred before handing over to the Operations & Marketing teams